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SVOD: Subscription Video On Demand as a Monetization Model
7 April 2021 

SVOD: Subscription Video On Demand as a Monetization Model

SVOD is one of the monetization options that video platforms use to make money. This abbreviation stands for Subscription Video On Demand. Earlier we wrote a blog about TVOD (Transactional Video On Demand), but SVOD is a completely different model with different benefits. Do you want to set up your own video platform, or are you just curious about the different use cases of SVOD? Then read on!

What is VOD?

VOD (video on demand) is a collective term for all platforms where videos are available to users at any time of the day. This is different from regular television programs, where viewers have no control over the lineair programming.

Companies offer their VOD service based on different monetization models. You can devide these revenue models into TVOD (pay per view), AVOD and SVOD. Since the latter model is a very popular business model, we will highlight it in particular.

What is SVOD?

With SVOD (Subscription Video on Demand) streaming services offer their users a set of videos, films and / or series for a monthly payment. With this subscription, users often have access to the full library of the video platform. The best-known example of an SVOD streaming service is Netflix. All movies and series on Netflix are available to all its subscribers at any time of the day.

Still, SVOD is not only suitable for large companies such as Netflix, Hulu or Disney +! More and more smaller entrepreneurs are also choosing to get started with SVOD content. For example, at AudiencePlayer we have customers who offer their sports or yoga classes online in a subscription form. It also appears to be extremely valuable for online courses, training and masterclasses.

SVOD streaming service with AudiencePlayer

Use cases

With AudiencePlayer you can easily set up your own platform and sell your video content. We give you the option to choose between different monetization models. Each model has its own benefits, the choice depends on the purposes of your video platform.

TVOD (pay per view) is often used for one-off sporting events, one-off courses or exclusive video content (such as a new Hollywood movie). A subscription-based streaming service is wise if you want to bind customers with video content that remains relevant for a longer period of time.

Curious about how you can make the best money selling your video content? We are happy to show you what is possible!