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20 December 2019 

Starting a video platform: 3 criteria for success!

Starting a video platform is easier than ever. More and more owners of video content are considering doing this. As you can read in our most recent post, you have important advantages over a social media platform such as YouTube when you start your own video platform. In this blog we will specifically consider the conditions for being successful when you think about starting a video platform.

1. The quality of the videos

One of the most important conditions that you must meet is that your videos must be of high quality. After all, consumers are willing to pay for quality.

If you view this purely from a technical point of view, you will have to film your videos in Full HD. If you only release your videos on the video platform in 360p or 720p, there is a good chance that consumers will drop out when watching (certainly on a large screen). By choosing Full HD, you can be sure that you can offer your viewers the best experience on all screens.

Regardless of the technical requirements, you should also consider the frequency with which you keep adding videos to the platform. Daily uploading is not necessary, unless of course you are a vlogger. But weekly uploading is a must if you want to keep your viewers. With this you keep your video platform interesting and relevant.

2. Create a marketing plan before you are starting a video platform

The second condition that you must meet, is having a thought out marketing plan. A marketing plan is always important within a company, and therefore also for your video business.

In this marketing plan you explain what your target group consists of, how you can best target them and by which activities, and which goals you want to achieve. Marketing channels that you can use are; social media, online advertisements, newsletters, but also offline activities such as events or festivals.

It is wise to test your plan with several people from your network or company. By involving several people, you often come to new insights.

3. A profitable commercial model

The last condition that your video platform must meet, is applying the right revenue model. For example, do you want consumers to pay per video? Is it more relevant to make the payment through a subscription? Or do you make certain videos accessible for free? These are all kinds of questions that you will have to consider when determining your earnings model. A tip is to ask the target group itself.

It is important that you meet all 3 conditions when you want to become successful. Nobody pays for bad quality. And if consumers don’t know that you exist they don’t pay at all.

If you want to know more about setting up a video platform, feel free to contact us.