Paul Edwards

Going viral isn't about being loud, it's about being clear,...

Going viral isn't luck, it's a strategy. If you're a sports team...

Going viral isn't luck, it's personal branding done right. If...

It's not just about being lucky when you go viral, it's movement,...

You practiced, filmed, edited, maybe even followed a trending sound. But the...

Dance challenges aren’t new, but making one that actually spreads?...

Every algorithm rewards consistency. But you're not a machine you're...

One day, your dance video is climbing in views. The next, it flatlines. No...