Paul Edwards

One of the hardest parts of creating yoga content on TikTok or Reels...

Creating yoga content that actually gets watched and saved doesn’t...

Going viral is about timing. If you're a yoga teacher or wellness...

Going viral isn't about being loud, it's about being clear,...

Going viral isn't luck, it's a strategy. If you're a sports team...

Going viral isn't luck, it's personal branding done right. If...

It's not just about being lucky when you go viral, it's movement,...

You practiced, filmed, edited, maybe even followed a trending sound. But the...