Paul Edwards

Canceled subscribers are not a lost cause. Many leave for reasons that can...

Most churn happens in the first few weeks. A weak start leads new...

Most churn happens for simple reasons. Viewers get lost, overwhelmed, or...

Getting someone to visit once is easy. Getting them to return every week is...

The way you release new content can influence how quickly your subscription...

Choosing between a monthly subscription or a one-time payment can shape the...

Mobile apps can make a noticeable difference in how often subscribers return...

Loyal audiences don’t appear because of luck or a viral post. They...